You pick the track. We’ll help you define the trajectory.
MS in Marketing
As marketing becomes more data-driven and technology-enabled, professionals need both strategic and analytical expertise. The Master of Science in Marketing at Miami Herbert combines advanced marketing strategy, analytics, and real-world consulting projects to prepare graduates for leadership roles across industries. Students gain hands-on experience working with Fortune 500 companies, building skills that translate directly to the job market.
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Purpose-Built Tracks
Track-specific course loads
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Hands-On by Design
Real life expereiences from global marketing leaders
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Marketing That Employers Are Hiring For
Built for where marketing is heading: data-driven, tech-enabled, and AI-influenced
THE NAMES HELPING YOU MAKE A NAME FOR YOURSELF
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Program Overview
The Master of Science in Marketing at the University of Miami Herbert Business School is a STEM-designated program built for the modern marketing landscape where data, technology, and creativity intersect. The curriculum combines marketing strategy, analytics, artificial intelligence, and digital innovation to prepare students to make informed, data-driven decisions in fast-moving markets.
Students complete a 30-credit program through either an accelerated 10-month Regular Track or a flexible 18-month Professional Track, earning the same degree while choosing the pace that fits their career stage. Two concentrations, Marketing Analytics and Digital Innovation & Market Development allow students to deepen expertise in areas aligned with current industry demand.
Miami Herbert Business School is a leader in preparing individuals and organizations to excel in the complex, dynamic, and interconnected world of global business. One of 12 schools and colleges at the University of Miami, Miami Herbert offers undergraduate, master's, doctoral, and executive education programs. With its location in a major center for international business, the School is acclaimed for its global perspective, student and faculty diversity, and engagement with the business community. Visit the School online at herbert.miami.edu.
